Illuvium Dev Blog - November 2021
There’s only been a couple of weeks since the last blog entry, so please don’t expect too much new information this time. I’ll try to be as detailed as we can. It’s funny sitting down to make these blogs, knowing the community will see them. It reminds me of one of my first tasks on the projects. You won’t understand why, but eventually, you will. Let’s just say that I feel a strong sense of emotion and connection with the community when I write these. I’m so glad the community suggested it. Ok, enough sentimentality; on to the updates.
The major news is that we are initiating some type of raise. Some already know, but we are looking to bring forward the release of mobile, as this is a significant driver of the player base and revenues. But due to how we build the game, getting it onto mobile will be an enormous task, so we need to raise some capital if we want it done faster. Our initial thoughts on this raise have changed, with Kieran being a firm believer in the community. And we think the final choice will be something that the community at large can get behind. We will always let you know the details before we launch anything.
Some people have wondered about transparency, feeling that we might do things without people’s approval. That will never happen. But keep in mind that sometimes we need to sign NDAs that don’t let us communicate everything until it is ready. But rest assured that the final say will always go to the Council.
Speaking of…
As I write this, Council nominations are underway. We are super excited to see who steps up. We offer guidance where possible and have a solid relationship with the Council. We hope for robust conversations next quarter as the number of IIPs and ICCPs start to flow through. Voting commences 5 December 12 am UTC until 7 December 11:59 pm UTC on Snapshot. Remember to cast your vote.
We are starting to partner with several large guilds to understand what we need to implement to make it successful. We have had some good successes here already, but keep in mind that even when we go public, we will still be in beta and do not expect to see a large number of guild features. That said, we see this as a huge opportunity and hope to build as quickly as we can to support them in as many intelligent ways as possible.
The marketing team is mainly working in the background. The team are still doing all the things they have always done, but at the same time adding way more finesse to what we do, such as partnerships and advertising. They are working on laying the groundwork that leads to effective marketing: doing market research and gathering audience insights, putting in place robust processes and tools, selecting and engaging the right partners/agencies/vendors and platforms to work with and more.